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FACEBOOK
Meta Ads — 3 Billion+ Monthly Active Users

Target. Engage.

& Convert.

Master Facebook & Meta marketing from building a business presence and crafting organic content to running advanced paid ad campaigns, leveraging Facebook Pixel, targeting custom audiences, and optimising for conversions at scale.

Facebook Ads Business Manager Facebook Pixel Custom Audiences Lookalike Audiences Retargeting Lead Gen Ads Carousel Ads Facebook Analytics Meta Shops
Enroll Now Brochure
Facebook Ads Manager — Campaign Dashboard
f Ads Manager Business Suite  |  ▾ Campaigns Ad Sets Ads Audiences Insights Pixels Billing Campaigns (5 Active) + Create Reach 1.24M Impressions 4.8M Clicks 38,240 ROAS 4.2× CAMPAIGN NAME OBJECTIVE BUDGET RESULTS CPC Summer Collection 2025Conversions₹500/day842 sales₹12.4Brand Awareness Q2Awareness₹300/day2.1M reach₹0.31Lead Gen - WebinarLead Gen₹200/day1,248 leads₹22.8Retarget - Cart DropConversions₹150/day312 sales₹8.9App Install DriveApp Installs₹250/day4,820 installs₹7.2 Audience Size Custom: 48K  |  Lookalike: 2.4M Pixel Events (Today) PageViews: 8,420  |  AddToCart: 842
11
Modules
Beginner to Advanced
48 hrs
Duration
Hands-on
Cert
Included
Industry recognised
24/7
Support
Expert guidance
What You Master

The Complete Facebook & Meta Skill Set

From organic page management and content strategy to advanced Ads Manager campaigns, Pixel tracking, and ROAS optimisation.

📘
Complete Facebook & Meta Marketing Platform

Master the full spectrum of Facebook marketing — building and optimising a business page, creating content that beats the algorithm, setting up Business Manager, installing and configuring the Facebook Pixel, building custom and lookalike audiences, running conversion campaigns, retargeting warm audiences, analysing performance in Ads Manager, and scaling profitable ad campaigns.

Business PageAds ManagerFacebook PixelCustom AudiencesCampaign Scaling
🏢
Business Page & Setup

Create and fully optimise a Facebook Business Page, set up Business Manager, configure page roles, and integrate with Meta Business Suite.

🎨
Content & Algorithm

Understand Facebook's News Feed algorithm, create posts, Reels, Stories, and Live videos that maximise organic reach and engagement.

11
comprehensive modules from organic page management to advanced Meta Ads optimisation and retargeting.
🎯
Audience Targeting

Build Core, Custom, and Lookalike Audiences. Leverage interest targeting, behavioural data, and customer list uploads for precise reach.

🔵
Facebook Pixel & CAPI

Install and configure Facebook Pixel, set up Conversions API (CAPI), track custom events, and use data for retargeting and campaign optimisation.

Pixel Events
PageView: 8,420
AddToCart: 842
Purchase: 312
ROAS: 4.2×
📊
Analytics & Reporting

Use Facebook Insights, Ads Manager reports, and A/B tests to track reach, engagement, CTR, ROAS, and campaign ROI.

🛍️
Meta Shops & Commerce

Set up Facebook and Instagram Shops, create product catalogues, run dynamic product ads, and integrate with WhatsApp for social commerce.

Ad Formats You'll Create
Image · Video · Carousel · Collection · Lead Generation · Instant Experience

Master all Facebook ad formats — from simple image and video ads to dynamic carousel creatives, collection ads for e-commerce, lead generation forms for B2B, and immersive Instant Experience (Canvas) ads that drive mobile engagement.

Why Facebook Marketing

The World's Largest Advertising Platform

With over 3 billion monthly active users and the most sophisticated targeting system ever built, Facebook Ads remain the most powerful tool for reaching any audience at any scale.

3 Billion+ Monthly Active Users

No other platform gives you access to such a large, diverse, and deeply profiled audience — from teenagers to seniors across every country.

Unmatched Targeting Precision

Target by age, location, interests, behaviour, life events, and lookalike audiences — reaching the exact person most likely to buy your product.

Every Business Needs Facebook Ads

From local shops to global brands, every organisation runs Facebook and Instagram ads. This skill is demanded across every industry.

Measurable ROI at Every Budget

Start with ₹500/day and scale to lakhs. Every rupee is tracked — clicks, conversions, revenue, and ROAS are all measurable in real time.

Social Commerce is Exploding

Facebook Shops, Instagram Shopping, and WhatsApp for Business are transforming how consumers discover and buy products online in India.

Tools & Platforms You'll Master
Facebook Ads Manager
Meta Business Suite
Facebook Pixel
Conversions API
Facebook Analytics
Meta Audience Insights
Instagram Ads
WhatsApp Business
Facebook Shops
Canva Ad Creatives
Google Analytics
Hootsuite
AdEspresso
Advantage+ Shopping
Meta Blueprint
Facebook Ads Manager
Meta Business Suite
Facebook Pixel
Conversions API
Facebook Analytics
Meta Audience Insights
Instagram Ads
WhatsApp Business
Facebook Shops
Canva Ad Creatives
Google Analytics
Hootsuite
AdEspresso
Advantage+ Shopping
Meta Blueprint
Curriculum

11-Module Facebook & Meta Marketing Mastery

From building a page and organic content to advanced Ads Manager campaigns, Pixel configuration, and ROAS optimisation.

  • Understanding the importance of Facebook for businesses
  • Facebook statistics & trends in India and globally
  • Organic vs. paid marketing on Facebook
  • Overview of Meta Business Suite & Ads Manager
  • Facebook marketing career landscape and opportunities
  • Creating and optimising a Facebook Business Page
  • Understanding page roles, permissions, and settings
  • Essential features: CTA button, templates, messenger
  • Integrating Facebook with your website and other channels
  • Setting up Meta Business Suite for multi-account management
  • Understanding Facebook's algorithm and News Feed ranking
  • Content types: text, image, video, Stories, Reels, Live
  • Creating a content calendar and posting schedule
  • Facebook Groups for community building and engagement
  • Using Facebook Creator Studio for scheduling and management
  • Benefits of Facebook advertising vs. organic reach
  • Overview of Facebook Ads Manager interface
  • Understanding Facebook's advertising policies and rules
  • Campaign structure: Campaigns, Ad Sets, and Ads
  • Setting campaign objectives: Awareness, Consideration, Conversion
  • Audience targeting: Core, Custom, and Lookalike Audiences
  • Interest targeting, demographic filters, and behaviours
  • Custom Audiences: website visitors, customer lists, engagement
  • Lookalike Audiences: scaling from proven converters
  • Ad placement options: Feed, Stories, Reels, Messenger, Audience Network
  • Image ads: specs, best practices, and creative tips
  • Video ads: hook, storytelling, and mobile-first design
  • Carousel ads for products, features, and storytelling
  • Collection ads and Instant Experience for e-commerce
  • Lead generation ads with native forms for B2B leads
  • What is Facebook Pixel and why it matters
  • Installing Pixel via Ads Manager, GTM, and manual code
  • Configuring standard and custom events
  • Conversions API (CAPI) for server-side tracking
  • Using Pixel data for retargeting and conversion optimisation
  • Daily vs. lifetime budgets: when to use each
  • Cost Per Click (CPC) vs. Cost Per Impression (CPM)
  • Automated vs. manual bidding strategies
  • Campaign Budget Optimisation (CBO) and Advantage+
  • Understanding delivery, learning phase, and budget scaling
  • Understanding Facebook Insights for pages
  • Key metrics: Reach, Impressions, Engagement, CTR, ROAS
  • A/B testing creatives, audiences, and placements
  • Setting up conversion tracking and attribution windows
  • Reporting: custom columns, breakdowns, and dashboards
  • Facebook Retargeting: pixel-based and engagement audiences
  • Facebook Messenger and WhatsApp marketing integration
  • Influencer partnerships and UGC ad strategies
  • Facebook Marketplace and Shop integration for commerce
  • AI-powered Advantage+ shopping campaigns
  • Do's and don'ts of Facebook advertising
  • How to avoid ad rejection and account restrictions
  • Real-life case studies of successful Indian Facebook campaigns
  • Emerging trends: AI ads, AR filters, and Meta Verse marketing
  • Building a long-term Facebook and Meta marketing strategy
Course Snapshot
11 Modules
Organic to Advanced Ads
48+ Hours
Total learning
Certificate
On completion
Tech Support
Call / WhatsApp
Mon–Fri
9 AM – 6 PM
Enroll Now Download Brochure
Have Questions?

Chat with our Facebook Ads experts instantly.

WhatsApp Us
Pricing & Packages

Get a Custom Quotation

Flexible pricing for video, live, and blended modes — reply within 24 hours.

Career Outcomes

Facebook & Meta Marketing Careers

E-commerce brands, digital agencies, startups, and marketing teams actively hire Facebook Ads specialists and performance marketers.

Flipkart
E-commerce Ads
Meesho
Social Commerce
WPP Agency
Performance Mktg
Myntra
Meta Ads
Facebook Ads Specialist
Create and optimise Facebook and Instagram ad campaigns, manage Ads Manager, configure Pixel events, and maximise ROAS for clients or in-house brands.
₹3–10 LPA
Performance Marketing Manager
Lead paid social strategy across Meta platforms, allocate budgets, run A/B tests, and report on campaign ROI to senior stakeholders.
₹6–16 LPA
Social Media & Content Manager
Manage Facebook page presence, create engaging content, build community through Groups, and grow organic reach and engagement.
₹3–8 LPA
E-commerce Growth Manager
Use Meta Ads — catalogue ads, dynamic retargeting, and Advantage+ Shopping — to drive product discovery and online sales for D2C brands.
₹5–14 LPA
Digital Marketing Strategist
Design end-to-end digital campaigns integrating Facebook, Instagram, WhatsApp, and email for brand awareness to conversion funnels.
₹7–18 LPA
3B+
Monthly Active Users
11
Course Modules
48+
Hours of Training
3–18L
Salary Range (LPA)
New Batch Starting Soon — Limited Seats

Ready to Master Facebook & Meta Ads?

Join marketers who run profitable Facebook and Instagram campaigns for brands of all sizes — from local businesses to e-commerce giants.

Enroll Now Call Us WhatsApp
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